Use Direct Marketing To Grow Your B2B Sales
Human resource services are moving more and more into the digital world. Payroll and other departments become less dependent on actual employees. But, the keyword in human resources is "human." It is important to remember this, especially when it comes to your marketing efforts. If you are offering an HR service for businesses (no matter what the field or size), you must not neglect direct marketing. It can be easy to focus on online marketing, but combining your online and direct (that is: face-to-face) efforts, you can dramatically increase your sales.
Think of Events
The great thing about HR is that almost any company has need for the services. Of course, some smaller companies handle all of this on their own. But, if they want to grow, they need to expand HR faster than they are expanding the rest of the business. This is why it is so important to attend business conferences and trade shows where you can get some direct face time with business owners. Having a million followers on Instagram isn't go grow your business faster than meeting owners in person.
These events are where a direct marketing approach can pay dividends. Not only can you try to make sales and secure contracts at events, you can also get feedback. What aspects of HR are businesses needing the most help with? What services would they require? What are they willing to pay? Gauging these things through online-only interactions and sales is much more difficult.
Basically, with field marketing, you are able to turn a one-way line of communication into a more transparent and meaningful two-way line of communication. Not only will this allow you to create connections with your customer base, it will also give you valuable insight that could help you become more focused when it comes to finding new clients and businesses to work with.
Don't Neglect Online Marketing
This is not to suggest that online and social media marketing shouldn't be part of your strategy. In fact, you should use your direct marketing approach to boost the productivity and focus of your online marketing campaigns. When at events, ask contacts to give you a follow on social media. In return, you can offer an exclusive promotion that could help you secure a steady contract. The two fields really go hand in hand. Mastering one and neglecting another is wasteful. It is definitely important to be involved in both. Contact a company like Organizology to learn more.